We’ve Launched!

We are really excited to share that we have gone live with our new website! We’d love to welcome you to the world of Someday Designs by offering an exclusive 10% off and free UK shipping on all orders over £50. 

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The Biggest Startup Saturday!

Emma Jones

Thanks to Emma Jones MBE and her team at Enterprise Nation we attended the Biggest Startup Saturday at the weekend.

Aimed at aspiring entrepreneurs it was really insightful to meet and hear about the different business ideas other attendees had.  There was a real sense of creative energy in the room.  If you’ve never attended anything like this we thought it might be helpful to share our experience..

Narrated by Emma (who we have to say could sideline as a stand up comedian, she is simply brilliant) the day was made up of a series of talks from professionals in the industry who unlike other events where it feels like a sales pitch, simply offered their expertise and how best to apply their advice to our own businesses. Whether it be tips on website design and function, social media marketing, financing or just working smartly using apps and tools to facilitate your productivity, each speaker brought a different angle to the day and provided relevant resources to take away.

What better way to get face-to-face expert advice from people who are either experts in the industry or have been through the start up process and have survived their first year or two in business.  We were introduced to a panel of previous ‘students’ from the workshop – all of whom shared their story, the hurdles they have overcome and the relationships that have strengthened as a result of building a trusted network around you.  

We left feeling inspired and ever more determined to get our site launched by the end of this year.  With the ‘beg, borrow and barter’ mantra installed by Emma, we think we may well achieve it!

someday sofas – designed and made in Britain

We’ve been working on our new sofa collection – one of our favourite tasks!  It’s such an enjoyable and exciting process to share our designs and vision with our makers and together create beautiful pieces of furniture. 

So on Tuesday, we travelled up from our London studio to our workshop, which is based in the capital of British upholstery – Long Eaton.  Here, you’ll find a hub of successful furniture manufacturers using long established techniques by the most skilled set of craftsmen.  Our workshop has over 20 years experience and prides itself on handcrafted, quality manufacturing.  From design through to frame making or the hand-sewn finishes, there is a person behind each process.  It’s always very humbling to meet such talented people, so specialised in what they do and working with such pride.

At the beginning of the day we shared our designs and talked in detail about each piece and how best to interpret our vision.  From there, we met with the makers to discuss the frames, arm detailing and the desired level of ‘sit’ – this is very important to us, every sofa needs to look great and at the same time be the most comfortable seat in the house.

We spent the rest of the day in the fabric room.  This can often be the hardest part!  With so many fabric houses, finishes, colours and textures to choose from it can be an overwhelming experience.  Often this decision making process is left up to the customer.   However, unlike other retailers we want to take the time to edit the choice of fabrics making the shopping experience as smooth as possible for our customers.  They can rely on the experts to select which fabrics work best on each sofa, leaving them to simply decide which colour (from a choice of colours) works best with their interior scheme.  Our customers can shop confidently, knowing that at each stage we have taken a very thoughtful and considered approach to all our designs.

With the day drawing to a close and a cup of tea in hand, we had a great sense of satisfaction.  We thrive on the creative process and feel proud to support and work with British artisans.   We are excited to see the first set of samples, to finally ‘meet’ our designs and further review, tweak and perfect the details before introducing each piece to our customers.   

London Design Festival

At the end of last week we visited Design Junction and Tent London & Super Brands, as part of London Design Festival.  Here, contemporary brands have an opportunity to present their new collections to an international audience of architects, interior designers, retailers and press.  So, what did we at someday designs make of it?  Here’s our roundup…

The atmosphere was full of energy, the backdrop and installations housing the exhibitions were forms of art in themselves.  Cubitt House is a fine example, the structure was an impressive 70m long by 7m high and made up of over 4000 modular GRID cubes (the largest ever installed in the world) – the brain child of a creative team involving Satellite Architects alongside icons of Denmark, Danish designer Peter.J.Lassen, award winning London architects Oktra and structural engineers Elliot Wood.   

Inside the House we met with both lighting and furniture specialists.  We loved wedowood and spoke for some time with Sebastian Jørgensen, the designer behind the nomad chair – an impressive Swede who loves nothing more than folding up his chair to take on a weekend of hunting…we left him unsure if we would ever again have the chance to meet another designer-viking.  

On the other side of Granary Square we visited The Canopy, a pop up venue for retailers, showcasing their latest stationary, accessories and homewares.  Our standout shops were Marby and Elm for their humorous (rude?!) typography prints and British designer Nick Fraser for his clever pipework series. He had everyone talking about his underground pipework tube installation, which formed the backdrop to his stand.

In the east end of town at Tent London, the setting here felt even more creative and thought provoking. With strong Scandinavian influences the furniture and accessories on show were clean and minimalistic. We were impressed with Poiat for their new Lavitta collection, particularly the lounge chair and would like to introduce Kevin from Self., a passionate individual who thoughtfully restores and re-designs vintage furniture. 

Always on the look out for the latest in product ideas and innovation, we didn’t leave disappointed (or without a tummy full of beer and curry, thank you Brick Lane).  

Top Drawer finds

We’re back from visiting top drawer, an exhibition for creative retailers and brands, showcased within the impressive Olympia.  

What better way to spend a Sunday – linking arms with a dear friend (who just so happens to be a retail expert, how handy) we trawled the home, gifts and stationery stands stopping to chat with designers, indulging our love for quality craftsmanship and discovering new talent.

With this in mind, we headed to the ‘spotted’ exhibit, a curated pick by Charlotte Abrahams featuring 40 new businesses all telling their own story of innovation and originality.  We loved the understated lighting by John Hollington  and the beautiful porcelain votives by Abalon.

As a top drawer round up, we’ve pulled together our edit of favourite exhibitors chosen for their quality of craft, design integrity and for offering a brand that is really desirable yet accessible to all.  


sue pryke x wild + wood

A covetable collection of handmade tableware which is pure, functional and tactile. Sue’s latest range sees her first collaboration with her husband John (she’s the potter, he’s the wood turner). With its muted colour palette, simple shapes and considered treatment of materials each piece blends naturally together offering irresistible appeal.

iris-hantverk-brushesiris hantverk

The story behind this brand is inspiring, using long established techniques of traditional Swedish craftsmanship, they employ visually impaired artisans to create quality household goods.  With a core business of brush binding, you’ll find anything from grooming & vanity brushes to scrubbing brushes.  Each item is designed exclusively, each bristle attached by hand and all are made from natural materials. Never has the everyday utility item looked and felt so beautiful. 

waffle-towels the organic company

With a respect for people and nature the values at the organic company are clear; an honest, environmental approach to design and functionality. Offering a tasteful range of textiles for bathing and cooking the collection also includes bags, blankets and a selection of childrensware.   Every item is made using 100% organic cotton so you can indulge in a piece of everyday comfort knowing its been designed and produced responsibly.

care by me textiles with bike.png

care by me

Established in 2012, care by me follows a conscientious philosophy to offer desirable yet durable products, crafted in the finest materials whilst benefiting the women who produce them in Nepal. Working with cashmere and wool textiles, this Danish brand offers a sense of casual luxury for you and your home.


Having a never ending love for a good tea-towel this brand caught our eye.   Hjem, meaning home in Danish, was founded by Emma Richmond in 2014.  Tucked away in her Alpine studio she produces sustainable, geometric designs inspired by the nature that surrounds her.  Her collection includes cushions, trays, tea towels, napkins and coasters all presented with the same clean, minimalist aesthetic.

We took the opportunity to introduce someday designs too and we hope to collaborate with some of these brands in the near future.

Stockholm Summer 16


Following a recent trip to Stockholm, I think we may well have left our hearts there! Having visited before on a number of retail buying trips, arriving with no agenda other than to explore and do as we wished, felt like we were seeing the city through new eyes.

With its old town, parks, oh so stylish shops, cafes and well just about everyone who lives there.. it oozes cool but in such an effortless way.

We loved the support of home grown Scandinavian brands.  Whether you were in a big department store or in a tiny boutique you were never far from some of our favourites;  muuto, ferm living, hay, menu, sagaform, by lassen, gabi, marimekko, normann copenhagen, littala, string, broste..just endless.   Our creative heads were brimming with ideas ready for a new season’s development of interior wares.

On the eastern side of Sodermalm we came across a great fashion and interior store called grandpa, unlike its namesake it has a fresh, youthful feel but with that same timeless style that the Swede’s offer instinctively.  Even in the height of summer we couldn’t resist buying a jumper – ridiculous really, but when the cold weather sets in, I think we’ll be rather smug (and snug).

We left feeling inspired and in wonder of their laid back lifestyle, promising that we too would strive to return with the right life, work and home balance. We even discussed the possibility of moving there…someday…