Founder Emily Mayne has worked in the design and interior industry for the last 15 years and has always had an ambition to start up on her own. Its been on her ‘someday’ list for some time.
Specialising in furniture and lighting, Emily has worked as a senior buyer for well known department stores in the UK as well as consulting as a retail and design expert for a number of interior brands in Australia.
Based in London, she has set up an in-house studio where she creates her own collection of furniture. Every design, detail and fabric choice is carefully selected by Emily and each piece is prototyped and approved by her before being made in the UK workshop. She is currently working on a new made to order sofa collection which will be available from the beginning of next year.
In launching someday designs, Emily oversees a small team of individuals all with an appreciation of how good design can transform our everyday lives. Proud to develop and make some of her own pieces she also loves to support new and emerging design talent, whilst also collaborating with the more established brands.
Each design partner is carefully selected, working only with those that share a similar relaxed, understated and minimal design aesthetic and who reflect the values of her approach – a focus on quality craftsmanship and thoughtful design.
“Our vision is a total-living approach, our aim is to bring you beautiful, timeless and well-made pieces to suit your home and life”.
Having produced lighting and furniture for the last decade, Emily appreciates the amount of thought, care and love that goes into each design and this forms part of her philosophy. Behind every piece is a person, whether that be the designer or the maker. So it’s important for her to share the stories of each design partner and their inspiration, bringing you the tale behind each piece.
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